“the Social Impact That Companies Can Make Is Insane — We Have So Many Raving Fans Because Of That,” Said Khoury.

The Best Deodorant in the World “Anything like this is a science; you really just can’t put natural ingredients together,” said Khoury. “It’s kind of crazy because they have to be poured at the right time when you mix it, so they’re at the right heat.” The company is going through Ignite Fredericton’sExport Igniter, a 12-week program that helps startups build a viable export strategy. The chief operating officer of the company, Rivers Corbett, is representing The Best Deodorant at the Igniter. Currently, The Best Deodorant is aiming to raise $150,000 in capital to help with staffing, production and a new viral video strategy that will launch around the same time as the improved product. It is planning a crowdfunding campaign in March to source funds and, more importantly, raise awareness about the company’s social impact. “The social impact that companies can make is insane — we have so many raving fans because of that,” said Khoury. “Companies of the future will realize that it’s not worth being in business without having a social impact.” —Jennifer Lee is a reporter with Entrevestor, which provides news and data on Atlantic Canadian startups. Entrevestor.com  produces daily news reports on the Atlantic Canadian startup community.

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